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The Business of iPhone App Development (Record no. 28289)

000 -LEADER
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003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310153551.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100825s2010 xxu| s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781430227342
978-1-4302-2734-2
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number QA76.9.D35
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 005.74
Edition number 23
264 #1 -
-- Berkeley, CA :
-- Apress,
-- 2010.
912 ## -
-- ZDB-2-CWD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wooldridge, Dave.
Relator term author.
245 14 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title The Business of iPhone App Development
Medium [electronic resource] :
Remainder of title Making and Marketing Apps that Succeed /
Statement of responsibility, etc by Dave Wooldridge, Michael Schneider ; edited by Clay Andres, Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Jonathan Gennick, Jonathan Hassell, Michelle Lowman, Matthew Moodie, Duncan Parkes, Jeffrey Pepper, Frank Pohlmann, Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Matt Wade, Tom Welsh, Kelly Moritz, Kim Wimpsett.
300 ## - PHYSICAL DESCRIPTION
Extent 408 p.
Other physical details online resource.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Seeing the Big Picture in a Crowded App Store Marketplace -- Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research -- Protecting Your Intellectual Property -- Your iPhone App Is Your Most Powerful Marketing Tool -- Money for Nothing: When It Pays to Be Free -- Exploring New Business Models with In-App Purchase and Affiliate Programs -- Testing and Usability: Putting Your Best Foot Forward -- Get the Party Started! Creating a Prerelease Buzz -- Keys to the Kingdom: The App Store Submission Process -- Increasing Awareness for Your iPhone App.
520 ## - SUMMARY, ETC.
Summary, etc The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer science.
Topical term or geographic name as entry element Data structures (Computer science).
Topical term or geographic name as entry element Computer Science.
Topical term or geographic name as entry element Data Structures, Cryptology and Information Theory.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schneider, Michael.
Relator term author.
Personal name Andres, Clay.
Relator term editor.
Personal name Anglin, Steve.
Relator term editor.
Personal name Beckner, Mark.
Relator term editor.
Personal name Buckingham, Ewan.
Relator term editor.
Personal name Cornell, Gary.
Relator term editor.
Personal name Gennick, Jonathan.
Relator term editor.
Personal name Hassell, Jonathan.
Relator term editor.
Personal name Lowman, Michelle.
Relator term editor.
Personal name Moodie, Matthew.
Relator term editor.
Personal name Parkes, Duncan.
Relator term editor.
Personal name Pepper, Jeffrey.
Relator term editor.
Personal name Pohlmann, Frank.
Relator term editor.
Personal name Pundick, Douglas.
Relator term editor.
Personal name Renow-Clarke, Ben.
Relator term editor.
Personal name Shakeshaft, Dominic.
Relator term editor.
Personal name Wade, Matt.
Relator term editor.
Personal name Welsh, Tom.
Relator term editor.
Personal name Moritz, Kelly.
Relator term editor.
Personal name Wimpsett, Kim.
Relator term editor.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9781430227335
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-1-4302-2734-2
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type E-Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Damaged status Lost status Withdrawn status Current location Full call number
2014-04-01AUM Main Library2014-04-01 2014-04-01 E-Book   AUM Main Library005.74
Languages: 
English |
العربية