| 000 -LEADER |
|---|
| fixed length control field |
01371cam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200104114855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100114s2011 paua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781605667928 (hbk.) |
|
|---|
| International Standard Book Number |
1605667927 (hbk.) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.H318 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.144 |
| Edition number |
22 |
| Item number |
H236 |
| 245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Handbook of research on digital media and advertising : |
| Remainder of title |
user generated content consumption / |
| Statement of responsibility, etc |
[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hershey, PA : |
| Name of publisher, distributor, etc |
Information Science Reference, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 742 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 650-724) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
9132 |
|
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
9133 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
1174 |
|
|---|
| Topical term or geographic name as entry element |
Digital media |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
2691 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eastin, Matthew S. |
| 9 (RLIN) |
9134 |
| Relator term |
editor |
|
|---|
| Personal name |
Daugherty, Terry, |
| Dates associated with a name |
1971- |
| 9 (RLIN) |
9135 |
| Relator term |
editor |
|
|---|
| Personal name |
Burns, Neal M., |
| Dates associated with a name |
1933- |
| 9 (RLIN) |
9136 |
| Relator term |
editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
