| 000 -LEADER |
|---|
| fixed length control field |
01604cam a22002414a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190311100009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020325s2002 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0793152585 (hardcover) |
|
|---|
| International Standard Book Number |
9780793152582 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| Item number |
M321 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marconi, Joe. |
| 9 (RLIN) |
32841 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Cause marketing : |
| Remainder of title |
build your image and bottom line through socially responsible partnerships, programs, and events / |
| Statement of responsibility, etc |
Joe Marconi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago, IL : |
| Name of publisher, distributor, etc |
Dearborn Trade Pub., |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 223 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 213-214) and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: 1. Understanding Cause Marketing -- 2. When the Cause Fits the Company -- 3. The Company, the Cause, the Community, and the World 49 -- 4. Damage Control: Responding to Crises Relating to Your Cause -- 5. September 11, 2001 -- 6. The Cause Marketing Casebook -- Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco -- Bell, Target Stores, Timberland Company, General Mills, UPS, -- Ford Motor Company, Grabber Performance Group, Compaq, -- Mattel, Wal-Mart, and snapshots of other cause marketing cases. -- 7. A Crash Course in Cause Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social Marketing. |
| 9 (RLIN) |
5610 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/fy032/2002004699.html |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0708/2002004699-d.html |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0739/2002004699-b.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
