| 000 -LEADER |
|---|
| fixed length control field |
01659cam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180926141409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110427s2012 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415548434 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
9780415548427 (alk. paper) |
|
|---|
| International Standard Book Number |
9780203597033 (ebk.) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HE8700.8 |
| Item number |
H569 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
384.550688 |
| Edition number |
22 |
| Item number |
H569 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Catherine. |
| 9 (RLIN) |
6957 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Branding television / |
| Statement of responsibility, etc |
Catherine Johnson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Abingdon, Oxon, England : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 197 p.; |
| Dimensions |
25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| 9 (RLIN) |
3819 |
| Title |
Comedia |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television broadcasting |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
6114 |
|
|---|
| Topical term or geographic name as entry element |
Television broadcasting |
| Geographic subdivision |
Great Britain |
| 9 (RLIN) |
6832 |
| General subdivision |
History. |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
6958 |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Geographic subdivision |
Great Britain. |
| 9 (RLIN) |
6959 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
