| 000 -LEADER |
|---|
| fixed length control field |
02924cam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200201085102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110211s2010 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230201187 (pbk.) |
|
|---|
| International Standard Book Number |
0230201180 (pbk.) |
|
|---|
| International Standard Book Number |
9780333550038 |
|
|---|
| International Standard Book Number |
033355003X |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6161.F46 |
| Item number |
F35 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
332.10688 |
| Item number |
F238 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Farquhar, Jillian. |
| 9 (RLIN) |
38886 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Marketing financial services / |
| Statement of responsibility, etc |
Jillian Dawes Farquhar & Arthur Meidan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Houndmills, Basingstoke, Hampshire ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 404 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: Basingstoke: Macmillan Business, 1996. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"T̀his revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Farquhar provide students with a thoughtful and insightful treatment of the many challenges associated with fair and effective marketing for retail financial services.'- Professor Christine Ennew, Pro-Vice-Chancellor and Professor of Marketing, University of Nottingham, UK" "À valuable resource for students and practitioners of financial services marketing, packed with up-to-date trends and useful examples that bring this fascinating area of study to life.'- Dr Tina Harrison, Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK, and Editor-in-Chief of the Journal of Financial Services Marketing" "Marketing Financial Services recognizes that the main function of the financial services marketer is decision-making. It focuses on the major types of decisions - and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges." "This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment." "Marketing Financial Services is essential for undergraduates and postgraduates studying modules in Services Marketing and Financial Services Marketing. It is also recommended reading for students researching financial services for higher degrees."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Financial services industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
9405 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
gtt |
| 9 (RLIN) |
15042 |
|
|---|
| Topical term or geographic name as entry element |
Financiële instellingen |
| Source of heading or term |
gtt |
| 9 (RLIN) |
38887 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meidan, Arthur, |
| Dates associated with a name |
1936- |
| 9 (RLIN) |
38888 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
