| 000 -LEADER |
|---|
| fixed length control field |
02134cam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20171002105131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170713t2010 enk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781849830409 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
A216 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| Item number |
A111 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A |
| 9 (RLIN) |
2933 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Building strong brands / |
| Statement of responsibility, etc |
David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Pocket Books, |
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 380 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 359-366) and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizing for brand building |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management |
| 9 (RLIN) |
9407 |
|
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Valuation |
| -- |
Management |
| 9 (RLIN) |
41126 |
|
|---|
| Topical term or geographic name as entry element |
Intangible property |
| General subdivision |
Valuation |
| -- |
Management |
| 9 (RLIN) |
41127 |
|
|---|
| Topical term or geographic name as entry element |
Product Line Management |
| General subdivision |
organization & administration |
| 9 (RLIN) |
41128 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
15042 |
|
|---|
| Topical term or geographic name as entry element |
Product Line Management |
| General subdivision |
economics |
| 9 (RLIN) |
41129 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
organization & administration |
| 9 (RLIN) |
41130 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Aaker, David A. |
| Title |
Building strong brands. |
| Place, publisher, and date of publication |
New York : Free Press, ©1996 |
| Record control number |
(OCoLC)676866534 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
