| 000 -LEADER |
|---|
| fixed length control field |
02970cam a2200265Ii 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200205144803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170715t2016 enk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781780677569 |
|
|---|
| International Standard Book Number |
1780677561 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
741.6 |
| Item number |
H477 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heller, Steven, |
| 9 (RLIN) |
40774 |
| 245 14 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
The graphic design idea book : |
| Remainder of title |
inspiration from 50 masters / |
| Statement of responsibility, etc |
Steven Heller and Gail Anderson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
laurence king Pub., |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
128 p. : |
| Other physical details |
ill. (some color) ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes work by: Josef Albers, Armin Hofmann, David Drummond, Siegfried Odermatt, Michael Bierut, Jan Tschichold, Xanti Schawinsky, Georgii and Vladimir Stenberg, Herbert Matter, Anton Stankowski, Neville Brody, Jessica Hische, Louise Fili, El Lissitzky, Jonathan Barnbrook, Sawdust, Ladislav Sutnar, Paula Scher, Herb Lubalin, Shigeo Fukuda, Alan Fletcher, David Gray, Fons Hickmann, Rolf Müller, Lester Beall, Rex Bonomelli, Paul Rand, Stefan Sagmeister, Fortunato Depero, Saul Bass, Control Group, Karel Teige, Peter Bankov, Seymour Chwast, Marian Bantjes, Bertram Grosvenor Goodhue, Shepard Fairey, Copper Greene, Tibor Kalman, Art Chantry, AG Fronzoni, Gerd Arntz, Otl Aicher, Abram Games, Steff Geissbuhler, Paul Sahre, Massin, Michael Schwab, John Heartfield, and Christoph Niemann |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 122-123) and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: Make great design -- Experiment with design : Colour ; Black and white ; Spot colour ; Flat colour ; Overlapping colours ; White space ; Geometry ; Perspective ; Scale ; Conceptual design ; Improvisation -- Play with type and image : Signature letter ; Sculpting type ; Lettering as image ; Illegibility ; Numbers ; Punctuation marks ; Transformation ; Visual puns ; Illusion ; Trompe l'oeil ; Irony -- Explore media and techniques : Blur ; Distortion ; Layering ; Ageing ; Collage ; Paper art ; Monumentalism ; Motion design ; User-friendly design -- Borrow from design history : Abstraction ; Expressionism ; Retro ; Ornament ; Frames and borders ; Sampling ; Parody ; Vernacular ; Vintage ephemera -- Communicate a message : Simplicity ; Information graphics ; Symbols ; Targeting ; Persuasion ; Graphic commentary ; Narrative ; Mood ; Emotion ; Wit and humour |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques."--provided by Amazon.com |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic arts. |
| 9 (RLIN) |
25511 |
|
|---|
| Topical term or geographic name as entry element |
Commercial art. |
| 9 (RLIN) |
14959 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anderson, Gail, |
| Dates associated with a name |
1962- |
| 9 (RLIN) |
41138 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
