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Logo modernism / (Record no. 34333)

000 -LEADER
fixed length control field 02602cam a2200397Ii 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200206092418.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170720t20152015gw a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783836545303
International Standard Book Number 3836545306
041 1# - Language
Language code of text/sound track or separate title eng
-- fre
-- ger
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NC1002.L63
Item number M655x 2015
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 741.6
Edition number 23
Item number M685
655 #7 - INDEX TERM--GENRE/FORM
-- 37996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Müller, Jens,
Dates associated with a name 1982-
Relator term designer,
-- author
9 (RLIN) 41286
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Logo modernism /
Statement of responsibility, etc Jens Muller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Koln :
Name of publisher, distributor, etc Taschen,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 432 p. :
Other physical details illu. (some color) ;
Dimensions 38 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 427-429) and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski
520 ## - SUMMARY, ETC.
Summary, etc "Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket
546 ## - LANGUAGE NOTE
Language note Text in English, French, and German
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Logotypes (Printing)
Form subdivision Pictorial works
9 (RLIN) 41287
Topical term or geographic name as entry element Logos (Symbols)
Form subdivision Pictorial works
9 (RLIN) 41288
Topical term or geographic name as entry element Trademarks
Form subdivision Pictorial works
9 (RLIN) 41289
Topical term or geographic name as entry element Logotypes (Printing)
9 (RLIN) 41290
Topical term or geographic name as entry element Logos (Symbols)
9 (RLIN) 23459
General subdivision Design
Topical term or geographic name as entry element Commercial art.
9 (RLIN) 14959
Topical term or geographic name as entry element Advertising.
9 (RLIN) 25459
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Pictorial works.
Source of term fast
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wiedemann, Julius.
Relator term editor
9 (RLIN) 31934
Personal name Remington, R. Roger,
Relator term author
9 (RLIN) 41292
Personal name Varea Riley, Isabel,
Relator term translator
9 (RLIN) 41293
Personal name Wulfekamp, Ursula,
Relator term translator
9 (RLIN) 41294
Personal name Fruhtrunk, Wolf,
Relator term translator
9 (RLIN) 41295
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Reference Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Current location Public note Full call number
2017-05-18AUM Main Library2017-07-19 2017-07-19 Reference Book 33.25 University Book Centers Company33.25 AUM-023601AUM Main Library20170201R 741.6 M685

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