| 000 -LEADER |
|---|
| fixed length control field |
01933cam a2200241Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200211105828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160804s2016 ne ac bf 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789063694456 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
745.4 |
| Item number |
C141 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Calabretta, Giulia |
| 9 (RLIN) |
42901 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Strategic design : |
| Remainder of title |
eight essential practices every strategic designer must master / |
| Statement of responsibility, etc |
Giulia Calabretta, Gerda Gemser & Ingo Karpen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Amsterdam : |
| Name of publisher, distributor, etc |
BIS publishers, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
225 p. : |
| Other physical details |
ill. (some col.), portraits ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book introduces ten strategic design practices: envisioning, inspiring, reframing, focusing, road mapping, simplifying, aligning, translating, educating and embracing. These ten practices will help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product design |
| Form subdivision |
Handbooks, manuals, etc |
| 9 (RLIN) |
42902 |
|
|---|
| Topical term or geographic name as entry element |
Design services |
| Form subdivision |
Handbooks, manuals, etc |
| 9 (RLIN) |
42903 |
|
|---|
| Topical term or geographic name as entry element |
Design |
| General subdivision |
Technique |
| Form subdivision |
Handbooks, manuals, etc |
| 9 (RLIN) |
42904 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gemser, Gerda |
| 9 (RLIN) |
42905 |
| Relator term |
author |
|
|---|
| Personal name |
Karpen, Ingo |
| 9 (RLIN) |
42906 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
