| 000 -LEADER |
|---|
| fixed length control field |
01805cam a2200289 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180403131637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180403t2016 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780500518960 |
|
|---|
| International Standard Book Number |
0500518963 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.J65 2016 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.827 |
| Item number |
J661 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Michael, |
| Dates associated with a name |
1964- |
| 9 (RLIN) |
42915 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Branding : |
| Remainder of title |
in five and a half steps / |
| Statement of responsibility, etc |
Michael Johnson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Thames and Hudson, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
320 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 310-315) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Investigate -- Strategy and narrative -- Bridging the gap -- Design -- Implement -- Engage or revive. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
25833 |
|
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
42133 |
|
|---|
| Topical term or geographic name as entry element |
Werbung. |
| Source of heading or term |
gnd |
| 9 (RLIN) |
42916 |
|
|---|
| Topical term or geographic name as entry element |
Marke. |
| Source of heading or term |
gnd |
| 9 (RLIN) |
42917 |
|
|---|
| Topical term or geographic name as entry element |
Gebrauchsgrafik. |
| Source of heading or term |
gnd |
| 9 (RLIN) |
42918 |
|
|---|
| Topical term or geographic name as entry element |
Werbegraphik. |
| Source of heading or term |
gnd |
| 9 (RLIN) |
42919 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
