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Advertising & promotion / (Record no. 34927)

000 -LEADER
fixed length control field 02034cam a22003137i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200211121851.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190107s2018 caua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1473997984
International Standard Book Number 9781473997981
International Standard Book Number 9781473997998 (pbk)
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .H185 2018
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number H122
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hackley, Christopher E.,
9 (RLIN) 43096
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Advertising & promotion /
Statement of responsibility, etc Chris Hackley and Rungpaka Amy Hackley.
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising and promotion
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 370 p. :
Other physical details col. ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 343-362) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Advertising and promotion under convergence -- Advertising theory -- Brands and promotional communication -- The creative agency model -- Strategy and creativity -- Media and audience planning -- Non-advertising promotion -- Global advertising strategy -- Brands on the defensive: ethics and regulation for advertising -- Advertising research.
520 ## - SUMMARY, ETC.
Summary, etc Introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. "Snapshots" bring in aspects of cross-cultural advertising such as Barbie in China.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 25459
Topical term or geographic name as entry element Advertising
General subdivision Social aspects.
9 (RLIN) 9132
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 2395
Topical term or geographic name as entry element Advertising
General subdivision Brand name products.
9 (RLIN) 42472
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hackley, Rungpaka Amy,
9 (RLIN) 43097
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Shelving location Current location Public note Full call number
2018-12-10AUM Main Library2019-01-07 2019-01-07 Book 32.30 University Book Centers Company (UBCC)32.30 AUM-024403English Collections HallAUM Main Library20180681659.1 H122
2018-12-10AUM Main Library2019-01-07 2019-01-07 Book 32.30 University Book Centers Company (UBCC)32.30 AUM-024404English Collections HallAUM Main Library20180681659.1 H122