| 000 -LEADER |
|---|
| fixed length control field |
03105cam a22003258i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230823105308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191104s2020 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367236021 |
|
|---|
| International Standard Book Number |
9780367235901 |
|
|---|
| International Standard Book Number |
9780429280689 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.D5385 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| Item number |
D574 |
| 245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Digital and social media marketing : |
| Remainder of title |
a results-driven approach / |
| Statement of responsibility, etc |
edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Milton Park, Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 336 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up to date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation (GDPR) and privacy, Artificial Intelligence (AI) and Machine Learning, and Voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enable students to see how the concepts underpinning digital and social media marketing support business success. The book's customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear roadmap for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy, and for practitioners aiming to be at the cutting edge of Digital and Social Media Marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners' experience and supports a worldwide learning community"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
|
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| 9 (RLIN) |
10294 |
|
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
|
|---|
| Topical term or geographic name as entry element |
Social media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heinze, Aleksej, |
| Relator term |
editor. |
| 9 (RLIN) |
45374 |
|
|---|
| Personal name |
Fletcher, Gordon, |
| Relator term |
editor. |
| 9 (RLIN) |
45375 |
|
|---|
| Personal name |
Rashid, Tahir, |
| Relator term |
editor. |
| 9 (RLIN) |
45376 |
|
|---|
| Personal name |
Cruz, Ana, |
| Relator term |
editor. |
| 9 (RLIN) |
45377 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Title |
Digital and social media marketing |
| Edition |
Second edition. |
| Place, publisher, and date of publication |
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020. |
| International Standard Book Number |
9780429280689 |
| Record control number |
(DLC) 2019051096 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
