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Green marketing in emerging economies : (Record no. 35601)

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003 - CONTROL NUMBER IDENTIFIER
control field jomaaum
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230826125902.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030825713
International Standard Book Number 9783030825720
International Standard Book Number 3030825728
Cancelled/invalid ISBN 303082571X
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-3-030-82572-0
Source of number or code doi
041 ## - Language
Language code of text/sound track or separate title eng
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5413
Item number .G74 2022
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS043000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
Item number G795
245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Green marketing in emerging economies :
Remainder of title a communications perspective /
Statement of responsibility, etc Emmanuel Mogaji [and five others], editors
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cham :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 279 p. :
Other physical details ill. ;
Dimensions 22 cm.
490 1# - SERIES STATEMENT
Series statement Palgrave studies of marketing in emerging economies
500 ## - GENERAL NOTE
General note Includes index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3: Environmentalist Political Communication: Nation-branding And Political Socialization Through Environmentalism By Prof. Ahmet Ilkay Ceyhan -- Chapter 4: Green Positioning Strategies By Dr Abdul-hamid -- Section 2: Green Washing -- Chapter 5: Green Positioning: A Focus On South And India By Dr Meenakshi Gujral -- Chapter 6: Greenwashing By Dr Gul Kaner -- Chapter 7: A Critical Approach To Corporate Greenwashing Activities Under The Roof Of Corporate Social Responsibility By Dr Banu Bertan -- Chapter 8: Green Washing, Green Knowledge And Green Communications: Exploring The Links By Dr Hilda Dondolo -- Section 3: Managing Green Branding Marketing:: Traditional, Digital And Service Perspectives -- Chapter 9: Green Branding By Dr Derya Yalcn -- Chapter 10: Green Marketing In The Online Environment By Dr Moses Moshe Vhukeya -- Chapter 11: Green Service Innovation And Servitization By Dr Ufuk Gur -- Chapter 12: Opportunities And Challenges In Green Marketing By Dr Daniel Ofori
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Available to OhioLINK libraries
520 ## - SUMMARY, ETC.
Summary, etc Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisations green offerings while positioning the organisation as a green brand to influence consumers green purchasing behaviours. Dr. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK. Dr. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Isaiah has co-edited book(s) on green marketing and green people management. Professor Robert E. Hinson is a Professor of Marketing at the University of Ghana and University of Lincoln in the United Kingdom. Dr. Chipo Mukonza is Founder and Managing Director of RC Global Research Training and Consultancy. She is also a Lecturer at Tshwane University of Technology, South Africa. Dr. Ayca Can Krgz is an Associate Professor at the Istanbul Kent University, Turkey
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Green marketing
Geographic subdivision Developing countries.
9 (RLIN) 45525
Topical term or geographic name as entry element Sustainable development
Geographic subdivision Developing countries.
9 (RLIN) 4781
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mogaji, Emmanuel,
Relator term editor
9 (RLIN) 45526
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Ohio Library and Information Network.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Title Green marketing in emerging economies.
Place, publisher, and date of publication Basingstoke : Palgrave Macmillan, 2021
International Standard Book Number 9783030825713
Record control number (OCoLC)1272888314
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Palgrave studies of marketing in emerging economies
9 (RLIN) 45527
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified OhioLINK
Public note Connect to resource
Uniform Resource Identifier https://rave.ohiolink.edu/ebooks/ebc2/9783030825720
Materials specified SpringerLink
Public note Connect to resource
Uniform Resource Identifier https://link.springer.com/10.1007/978-3-030-82572-0
Materials specified SpringerLink
Public note Connect to resource (off-campus)
Uniform Resource Identifier http://proxy.ohiolink.edu:9099/login?url=https://link.springer.com/10.1007/978-3-030-82572-0
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Current location Public note Full call number
2023-08-26AUM Main Library2023-08-26 2023-08-26 Book  UBCC84.60 AUM-025985AUM Main Libraryinv 2023/0506658.802 G795
Languages: 
English |
العربية