| 000 -LEADER |
|---|
| fixed length control field |
01746cam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
jomaaum |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230828121015.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170922s2019 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292269245 |
|
|---|
| International Standard Book Number |
1292269243 |
|
|---|
| International Standard Book Number |
9780134734828 |
|
|---|
| International Standard Book Number |
0134734823 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.S35 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
23 |
| Item number |
S333 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G., |
| Relator term |
author. |
| 9 (RLIN) |
45558 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc |
Leon G. Schiffman, Joe Wisenblit. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| Remainder of edition statement |
global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
508 p. : |
| Other physical details |
ill. (chiefly color) ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 405-431) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc |
Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
|
|---|
| Topical term or geographic name as entry element |
Motivation research (Marketing) |
| 9 (RLIN) |
45559 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wisenblit, Joe, |
| Relator term |
author. |
| 9 (RLIN) |
45560 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
