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Products for conscious consumers : (Record no. 35917)

000 -LEADER
fixed length control field 04240nam a2200361Ii 4500
003 - CONTROL NUMBER IDENTIFIER
control field UtOrBLW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250516122744.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220718t20222022enk ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781802628395
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HB835
Item number .P76 2022
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS008000
Source bisacsh
Subject category code KJG
Source bicssc
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 177
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 178
Edition number 23
245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Products for conscious consumers :
Remainder of title developing, marketing and selling ethical products /
Statement of responsibility, etc edited by Kemi Ogunyemi (Pan-Atlantic University, Nigeria) and Vanessa Burgal (Pan-Atlantic University, Nigeria).
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (296 pages)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note PART A. ETHICAL MARKETING -- Chapter 1: Products for Conscious Consumers - A General Introduction / Vanessa Burgal -- Chapter 2. Ethical Marketing: Concepts and Reasons / Rehema Kagendo-Kiarie -- Chapter 3. Ethical Marketing: from Product Ideation to Commercialisation / Adriana Aschl -- Chapter 4. The Value of Consumer Awareness and Corporate Social Responsibility in Marketing: An Overview / Chibueze Clinton and Sarvjeet Kaur Chatrath -- Part B. CONSUMER ETHICS -- Chapter 5. The Relationship Between Marketing and Consumer Choices / Mario di Giulio, Maria Angela Maina, Kimberly Muriethi, Livia Canepa, and Sophie Gai -- Chapter 6. Dimensions of Conscious Consumption / Julia N. Solovjova, Oksana Yuldasheva, and Olga Konnikova -- Chapter 7. Nudging and Boosting towards Sustainable Food Choices - A Systematic Literature Review of Cognitively Oriented Measures / Julia Winterstein -- Part C. ENVIRONMENTAL MARKETING -- Chapter 8. Considering the Short-term and Long-term Impact of Products and Services on the Planet / Okechukwu Amah and Segun Jones -- Chapter 9. Marketing Sustainability - A Critical Consideration of Environmental Marketing Strategies / Madhavi Venkatesan -- Chapter 10. CSR: A Business Gimmick? / Fadwa Chaker -- Part D. MARKETING FOR SOCIETY -- Chapter 11. Ethical New Product Development: A Case of Digital Loans Products in Kenya / Thaisaiyi Zephania Opati -- Chapter 12. Developing Good Goods and Services that Serve the Consumer / James Ngugi Njuguna -- Chapter 13. Learning as We Go: Responsibility, Sustainability, and the Marketing Function / Kemi Ogunyemi.
520 ## - SUMMARY, ETC.
Summary, etc Consumers are becoming more conscious of the ethical footprint of the products they buy. In the age of hyper-connectivity and globalisation, numerous consumers are aware of what companies do and how they produce. Thus, sustainability and CSR can no longer be used as "greenwashing" strategies to attract customers and improve a company image. Products for Conscious Consumers is a guide for academics, students and professionals who want to influence responsible consumer behaviour and attain genuine Green Marketing. Written by researchers and marketing professionals, each chapter explores the relationship between the consumer and the marketer, discussing their relative responsibilities towards reaching a sustainable world. Illustrated with real cases, Products for Conscious Consumers helps marketers understand how they can inspire consumers towards more ethical behaviour by educating and nudging their choices using examples from different sectors and world regions to identify factors that influence sustainable consumption, from poverty to personal values. Products for Conscious Consumers guides the reader from ethical product development and marketing plans to eco-friendly production and responsible marketing mix execution, thereby encouraging a sustainable value chain and ethical profitability.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumption (Economics)
General subdivision Moral and ethical aspects.
9 (RLIN) 46397
Topical term or geographic name as entry element Consumer behavior
General subdivision Moral and ethical aspects.
9 (RLIN) 46398
Topical term or geographic name as entry element Green marketing.
Topical term or geographic name as entry element Business & Economics
General subdivision Business Ethics.
Source of heading or term bisacsh
9 (RLIN) 46399
Topical term or geographic name as entry element Business ethics & social responsibility.
Source of heading or term bicssc
9 (RLIN) 46400
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ogunyemi, Kemi,
Relator term editor.
9 (RLIN) 46401
Personal name Burgal, Vanessa,
Relator term editor.
9 (RLIN) 46402
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
International Standard Book Number 9781802628388
Display text PDF version:
International Standard Book Number 9781802628371
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://doi.org/10.1108/9781802628371
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type E-Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Damaged status Lost status Withdrawn status Current location Full call number
2025-05-16AUM Main Library2025-05-16 2025-05-16 E-Book   AUM Main Library178