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Start-ups and the mobilization of social interactions / (Record no. 35935)

000 -LEADER
fixed length control field 02709nam a2200361Ii 4500
003 - CONTROL NUMBER IDENTIFIER
control field UtOrBLW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250516124523.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781804556085
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.5
Item number .B37 2023
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS048000
Source bisacsh
Subject category code KJH
Source bicssc
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.1
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barès, Franck,
Relator term author.
9 (RLIN) 46472
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Start-ups and the mobilization of social interactions /
Statement of responsibility, etc Franck Barès (HEC Montreal, Canada), Bernard Cova (Kedge Business School, France), and Anicet Nemani (BIMSTR, Cameroon).
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (180 pages)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Chapter 1. Understanding brand communities -- Chapter 2. Defending a cause and launching a movement -- Chapter 3. Recruiting volunteers -- Chapter 4. Encouraging interactions and sharing stories -- Chapter 5. Developing rituals -- Chapter 6. Adding linking value to the value proposition -- Chapter 7. Evolving from a community movement to an entrepreneurial project -- Chapter 8. Community 1st - start-up 2nd -- Chapter 9. Achieving a different kind of entrepreneurship.
520 ## - SUMMARY, ETC.
Summary, etc With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it "entrepreneurial activism" and its philosophy is "community first, start-up second". Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community. The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises.
Topical term or geographic name as entry element Social entrepreneurship.
9 (RLIN) 11787
Topical term or geographic name as entry element Business & Economics
General subdivision New Business Enterprises.
Source of heading or term bisacsh
9 (RLIN) 46473
Topical term or geographic name as entry element Entrepreneurship.
Source of heading or term bicssc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cova, Bernard,
Relator term author.
9 (RLIN) 46474
Personal name Nemani, Anicet,
Relator term author.
9 (RLIN) 46475
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
International Standard Book Number 9781804556092
Display text PDF version:
International Standard Book Number 9781804556061
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://doi.org/10.1108/9781804556061
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type E-Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Damaged status Lost status Withdrawn status Current location Full call number
2025-05-16AUM Main Library2025-05-16 2025-05-16 E-Book   AUM Main Library658.11