| 000 -LEADER |
|---|
| fixed length control field |
03775cam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
jomaaum |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250725123902.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220225t20222022enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781398605978 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5548 |
| Item number |
.K566 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| Item number |
K554 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kingsnorth, Simon, |
| 9 (RLIN) |
47021 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Digital marketing strategy : |
| Remainder of title |
an integrated approach to online marketing / |
| Statement of responsibility, etc |
Simon Kingsnorth. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page Inc, |
| Date of publication, distribution, etc |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 399 p : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
24 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Digital marketing strategy, [2019]. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The foundation of digital marketing -- part 1. Knowing your business objectives and your customer -- 2. Understanding the digital ecosystem -- 3. Integrating digital into wider organization strategy -- 4. Understanding the evolving digital consumer -- 5. Barriers, considerations and data protection in digital marketing strategy -- part 2. Integrating digital change into your wider organization -- 6. Enabling technologies for online marketing and digital transformation -- 7. Planning your digital marketing strategy -- objectives, teams and budgeting -- part 3. Using channel strategy to reach your customers -- 8. SEO strategy and organic techniques -- 9. Building and optimizing a winning paid search strategy -- 10. Display advertising and programmatic targeting -- 11. Tailoring your social media strategy -- 12. Marketing automation, messaging and email marketing -- the unsung heroes -- 13. Affiliate schemes and partnerships to deliver highly targeted leads -- 14. Lead generation that delivers results -- 15. Content strategy -- a key pillar of success -- 16. Personalizing the customer journey and digital experience -- part 4. Conversion, retention and measurement -- 17. Effective experience design (XD) -- 18. Optimizing your e-commerce platform -- 19. Managing loyalty, CRM and data -- 20. Measuring success through data analytics and reporting -- part 5. Tailoring your final digital marketing strategy -- 21. Providing a smooth online service and customer experience -- 22. Putting together your digital marketing strategy. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
|
|---|
| Topical term or geographic name as entry element |
Digital marketing |
| 9 (RLIN) |
46344 |
|
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
