000 -LEADER |
fixed length control field |
00825cam a2200241 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151014114443.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081023s2009 enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273717225 (pbk. : alk. paper) |
|
International Standard Book Number |
0273717227 (pbk. : alk. paper) |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
F553 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
22 |
Item number |
F553 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fill, Chris. |
9 (RLIN) |
2392 |
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Marketing communications : |
Remainder of title |
interactivity, communities and content / |
Statement of responsibility, etc |
Chris Fill. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Harlow, England : |
Name of publisher, distributor, etc |
Prentice Hall/Financial Times, |
Date of publication, distribution, etc |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxvii, 558 p. : |
Other physical details |
col. ill. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
9 (RLIN) |
2393 |
|
Topical term or geographic name as entry element |
Marketing channels. |
9 (RLIN) |
2394 |
|
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
2395 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |