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Marketing communications : (Record no. 3675)

000 -LEADER
fixed length control field 00825cam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151014114443.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081023s2009 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273717225 (pbk. : alk. paper)
International Standard Book Number 0273717227 (pbk. : alk. paper)
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number F553
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number F553
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
9 (RLIN) 2392
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Marketing communications :
Remainder of title interactivity, communities and content /
Statement of responsibility, etc Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England :
Name of publisher, distributor, etc Prentice Hall/Financial Times,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 558 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 2393
Topical term or geographic name as entry element Marketing channels.
9 (RLIN) 2394
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 2395
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Shelving location Current location Public note Full call number
2011-10-05AUM Main Library2013-02-26 2013-02-26 Book 28.40 Jordan Book Centre22.72 AUM-013604English Collections HallAUM Main LibraryJBC/2011/14004658.802 F553
2011-10-05AUM Main Library2013-02-26 2013-02-26 Book 28.40 Jordan Book Centre22.72 AUM-013605English Collections HallAUM Main LibraryJBC/2011/14004658.802 F553