000 -LEADER |
fixed length control field |
01778cam a2200313 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200302135148.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130610s2009 njua 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470287233 (cloth) |
|
International Standard Book Number |
9780470287231 (cloth) |
|
International Standard Book Number |
0470538791 |
|
International Standard Book Number |
9780470538791 |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HG2613.W724 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
332.1202854678 |
Edition number |
22 |
Item number |
I545 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kuhlmann, Arkadi, |
Dates associated with a name |
1946- |
9 (RLIN) |
27459 |
245 14 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
The orange code : |
Remainder of title |
how ING Direct succeeded by being a rebel with a cause / |
Statement of responsibility, etc |
Arkadi Kuhlmann, Bruce Philp. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Hoboken, NJ : |
Name of publisher, distributor, etc |
Wiley, |
Date of publication, distribution, etc |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 252 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
The guy in the cape : leading from the front -- Pixie dust : powered by purpose -- The dirty dozen : we could be heroes -- Clicking : the conundrum of advertising -- You say you want a revolution? : the opposite of a bank -- Saving the savers : walking the talk -- It takes a village : building the orange brand nation -- The money on the table : winning the battle, losing the war -- Steering by the stars : beyond managing -- Herding cats : how to snatch defeat from the jaws of victory -- Peeling the orange : a guided tour of the orange code, and what it means to us. |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
ING Direct. |
9 (RLIN) |
27460 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Banks and banking |
Geographic subdivision |
United States. |
9 (RLIN) |
14895 |
|
Topical term or geographic name as entry element |
Internet banking |
Geographic subdivision |
United States. |
9 (RLIN) |
27461 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Philp, Bruce, |
Dates associated with a name |
1958- |
9 (RLIN) |
27462 |
Relator term |
author |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0821/2008026311.html |
|
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1009/2008026311-d.html |
|
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1009/2008026311-b.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |