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Data-driven marketing : (Record no. 6159)

000 -LEADER
fixed length control field 00762cam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190801153538.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090831s2010 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470504543 (cloth)
International Standard Book Number 0470504544 (cloth)
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 22
Item number J457
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jeffery, Mark,
Dates associated with a name 1965-
9 (RLIN) 26052
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Data-driven marketing :
Remainder of title the 15 metrics everyone in marketing should know /
Statement of responsibility, etc Mark Jeffery.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 298 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 275
Topical term or geographic name as entry element Marketing
General subdivision Mathematical models.
9 (RLIN) 26053
Topical term or geographic name as entry element Marketing
Form subdivision Case studies.
9 (RLIN) 3418
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Current location Public note Full call number
2012-06-20AUM Main Library2014-05-26 2014-05-26 Book 21.26 Jordan Book center14.89 AUM-013725AUM Main LibraryJBC/2012/6142658.83 J457
2012-06-20AUM Main Library2014-05-26 2014-05-26 Book 21.26 Jordan Book center14.89 AUM-013726AUM Main LibraryJBC/2012/6142658.83 J457