| 000 -LEADER |
|---|
| fixed length control field |
00762cam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190801153538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090831s2010 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470504543 (cloth) |
|
|---|
| International Standard Book Number |
0470504544 (cloth) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| Item number |
J457 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jeffery, Mark, |
| Dates associated with a name |
1965- |
| 9 (RLIN) |
26052 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Data-driven marketing : |
| Remainder of title |
the 15 metrics everyone in marketing should know / |
| Statement of responsibility, etc |
Mark Jeffery. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 298 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
275 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Mathematical models. |
| 9 (RLIN) |
26053 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
3418 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
