| 000 -LEADER |
|---|
| fixed length control field |
01810cam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191218125340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100504s2010 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781592535781 |
|
|---|
| International Standard Book Number |
159253578X |
| 041 0# - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NC1002.L63 |
| Item number |
B83 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Edition number |
22 |
| Item number |
B927 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Budelmann, Kevin. |
| 9 (RLIN) |
23758 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Brand identity essentials : |
| Remainder of title |
100 principles for designing logos and building brands / |
| Statement of responsibility, etc |
Kevin Budelmann, Yang Kim, Curt Wozniak. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Beverly, Mass. : |
| Name of publisher, distributor, etc |
Rockport Publishers, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
208 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Logos (Symbols) |
| General subdivision |
Design. |
| 9 (RLIN) |
23459 |
|
|---|
| Topical term or geographic name as entry element |
Industrial design coordination. |
| 9 (RLIN) |
23759 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, Yang, |
| Dates associated with a name |
1968- |
| 9 (RLIN) |
23760 |
| Relator term |
author |
|
|---|
| Personal name |
Wozniak, Curt. |
| 9 (RLIN) |
23761 |
| Relator term |
author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://catdir.loc.gov/catdir/enhancements/fy1009/2010018826-d.html |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://catdir.loc.gov/catdir/enhancements/fy1009/2010018826-b.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
