000 -LEADER |
fixed length control field |
01720cam a22002654a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151207132813.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050720s2006 maua bf 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1591397626 (alk. paper) |
|
International Standard Book Number |
9781591397625 |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.H24333 2006 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
22 |
Item number |
H243 |
245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Harvard business essentials : |
Remainder of title |
marketer's toolkit : the 10 strategies you need to succeed. |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
Marketer's toolkit |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston, Mass. : |
Name of publisher, distributor, etc |
Harvard Business School Press, |
Date of publication, distribution, etc |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 230 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Harvard business essentials |
9 (RLIN) |
10116 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
Handbooks, manuals, etc. |
9 (RLIN) |
10117 |
|
Topical term or geographic name as entry element |
Strategic planning |
Form subdivision |
Handbooks, manuals, etc. |
9 (RLIN) |
10118 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Harvard Business School. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0516/2005020520.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |