Includes bibliographical references and index.

Introduction -- Why corporate social responsibility: why now? how? / Jill J. McMillan -- A new generation of global corporate social responsibility / Michael Stohl, Cynthia Stohl, Nikki C. Townsley -- Progressing from corporate social responsibility to brand integrity / Malcolm Mcintosh -- Cases and contexts -- Facing corporate power / Jem Bendell, Mark Bendell -- Corporate citizenship: the dark-side paradoxes of success / Sandra Waddock -- Corporate social responsibility in Scandinavia: a turn towards the business case? / Mette Morsing, Atle Middtun, Karl Palmas -- Corporate social responsibility in Asia: a confucian context / Glen Whelan -- Corporate social responsibility and public relations: perceptions and practices in Singapore / Krishnamurthy Sriramesh, Chew Wee Ng, Soh Ting Ting, Luo Wanyin -- A look at corporate social responsibility in Mexico: an approximation from the point of view of communication / Mariela Perez -- Legal perspectives -- Legal versus ethical arguments: contexts for corporate social responsibility / Matthew W. Seeger, Steven J. Hipfel -- Corporate deception and fraud: the case for an ethical apologia / Keith Michael Hearit -- Regulation: government, business, and the self in the United States / John Llewellyn -- Can corporate personhood be socially responsible? / Dean Ritz -- Economic perspectives -- How to read Milton Friedman: corporate social responsibility and today's capitalisms / James Arnt Aune -- Corporate social responsibility as oxymoron: universalization and exploitation at Boeing / Dana L. Cloud -- Towards an accounting for sustainability: a New Zealand view / Stewart Lawrence -- Conscientious consumerism / Brenden E. Kendall, Rebecca Gill, George Cheney -- Social perspectives -- Corporate governance, corporate social responsibility, and communication / Stanley Deetz -- Corporate and institutional responses to the challenge of HIV/AIDS: -- The case of South Africa / Grant Samkin, Stewart Lawrence -- Business, society, and impacts on indigenous peoples / Marcus Breen -- Activism, risk, and communicational politics: Nike and the sweatshop problem / Graham Knight -- Environmental perspectives -- Corporate environmentalism / Connie Bullis, Fumiko Ie -- Greening of corporations? Eco-talk and the emerging social imaginary of sustainable development / Sharon M. Livesey, Julie Graham -- Discourses of sustainability in today's public sphere / Tarla Rai Peterson, Todd Norton -- Green marketing and advertising / Worawan Yim Ongkrutraksa -- Sustainable development discourse and the global economy: promoting responsibility, containing change / Shiv Ganesh -- The behavior of corporate species in ecosystems and their roles in environmental change / Douglas Crawford-Brown -- Commentary on CSR: the contributions of communication and other perspectives -- Is sustainability sustainable? CSR, sustainable business, and management fashion / Theodore E. Zorn, Eva Collins -- Corporate social responsibility and public policymaking / Charles Conrad, Je'Anna Abbott -- The case of the Subaltern public: a postcolonial investigation of CSR's (o)missions / Debashish Munshi, Priya Kurian -- The discourse of corporate social responsibility: postmodern remarks / Lars Thger Christensen -- Corporate social responsibility/corporate moral responsibility: is there a difference and the difference it makes / Patricia Werhane.