Library of American University of Madaba
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Exploring marketing research /
by Zikmund, William G.
Authors: Babin, Barry J.%joint author Published by : Cengage Learning, (Australia :) Physical details: xxii, 714 p. : ill. ; 28 cm. ISBN: 0324788614 Subject(s): Marketing research. Year: 2010
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.83 Z544 (Browse Shelf) | Available | JBC/2011/12360 | |
| Book |
AUM Main Library English Collections Hall | 658.83 Z544 (Browse Shelf) | Available | JBC/2011/12360 |
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).
Includes bibliographical references and index.
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