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Basic marketing research /

by Churchill, Gilbert A.
Authors: Brown, Tom J.%joint author | Suter, Tracy A.%joint author Published by : South-Western/Cengage Learning, (Australia ; | Mason, OH :) Physical details: xxvi, 594 p. : ill. ; 29 cm. ISBN: 1439041407 Subject(s): Marketing research. Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.83 C494 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 658.83 C494 (Browse Shelf) Available JBC/2011/12360

Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic).

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