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Copywriting for the electronic media : a practical guide /

by Meeske, Milan D.
Published by : Thomson Learning, (Boston, MA :) Physical details: xv, 312 p. : ill. ; 28 cm. ISBN: 0495803707 Subject(s): Advertising copy. | Broadcast advertising. Year: 2009
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 659.14 M382 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 659.14 M382 (Browse Shelf) Available JBC/2011/12360

Includes bibliographical references (p. 303-304) and index.

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