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Marketing management strategies /

by Ferrell, O. C.
Authors: Hartline, Michael D.%joint author Published by : South-Western Cengage Learning, (Australia ; | Mason, Ohio :) Physical details: xxiiI, 743 p. : ill. ; 26 cm. ISBN: 0538467444 Subject(s): Marketing %Management %Case studies. | %Marketing %management Year: 2011
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.802 F224 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 658.802 F224 (Browse Shelf) Available JBC/2011/12360

Includes bibliographical references and indexes.

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