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Perspectives on branding /

by Miletsky, Jason I.
Authors: Smith, Genevieve.%joint author Published by : Course Learning, (Boston, Mass. :) Physical details: xvi, 276 p. : ill. ; 23 cm. ISBN: 1598638726 Subject(s): Branding (Marketing) | Brand name products. | Branding (Marketing) %Case studies. | Brand name products %Case studies. Year: 2009
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.827 M547 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 658.827 M547 (Browse Shelf) Available JBC/2011/12360

Includes index.

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