Library of American University of Madaba
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Advertising : its business, culture and careers /
by Tibbs, Andy,
Published by : Routledge, (New York :) Physical details: x, 217 p. : ill. (chiefly col.), facsims., ports. ; 25 cm. ISBN: 0415544661 Subject(s): Advertising %Vocational guidance. Year: 2010
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 659.1023 T43 (Browse Shelf) | Available | JBC/2011/11373 | |
| Book |
AUM Main Library | 659.1023 T43 (Browse Shelf) | Available | JBC/2011/11373 |
Includes bibliographical references and index.
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
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