Library of American University of Madaba
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Strategic brand management /
by Elliott, Richard H.
Authors: Percy, Larry.%joint author | Pervan, Simon.%joint author Published by : Oxford University Press, (Oxford :) Physical details: xv, 303 p. : ill. ; 25 cm. ISBN: 019956521X Subject(s): Product management. | Strategic planning. Year: 2011
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.827 E468 (Browse Shelf) | Available | JBC/2011/10689 | |
| Book |
AUM Main Library English Collections Hall | 658.827 E468 (Browse Shelf) | Available | JBC/2011/10689 |
Includes bibliographical references (p. 283-284) and index.
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