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Marketing planning : a global perspective /

by Hollensen, Svend.
Published by : McGraw-Hill Education, (Maidenhead :) Physical details: xix, 455 p. : ill. ; 25 cm. ISBN: 0077104188 Subject(s): Marketing %Planning. Year: 2006
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.802 H737 (Browse Shelf) Available JBC/2011/10695
Book Book AUM Main Library English Collections Hall 658.802 H737 (Browse Shelf) Available JBC/2011/10695

Includes bibliographical references and index.

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