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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /

by Fifield, Paul.
Published by : Elsevier Butterworth-Heinemann, (Amsterdam :) Physical details: xxviii, 599 p. : ill. ; 25 cm. ISBN: 0750686316 Subject(s): Marketing %Management. | Marketing %Planning. | Strategic planning. Year: 2008
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.802 F463 (Browse Shelf) Available JBC/2011/11555
Book Book AUM Main Library English Collections Hall 658.802 F463 (Browse Shelf) Available JBC/2011/11555

Includes index.

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