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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 658.8 K874 (Browse Shelf) | Available | ||
Book | AUM Main Library English Collections Hall | 658.8 K874 (Browse Shelf) | Available | JBC/2011/11485 | |
Book | AUM Main Library English Collections Hall | 658.8 K874 (Browse Shelf) | Available | JBC/2011/11485 |
Include access code.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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