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Design research : investigation for successful creative solutions /

by Leonard, Neil.
Authors: %Ambrose, Gavin,%author. Series: Basics graphic design ; . 02 Published by : AVA Academia, (Lausanne :) Physical details: 192 p. : ill. ; 23 cm. ISBN: 2940411743 Subject(s): Graphic arts. | Research Design. %Research. | Commercial art. Year: 2012
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Item type Location Call Number Status Date Due
Book Book AUM Main Library English Collections Hall 741.6 L581 (Browse Shelf) Available
Book Book AUM Main Library English Collections Hall 741.6 L581 (Browse Shelf) Available

Includes bibliographical references and index.

The basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : the brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conduction research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion.

Design research will guide the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found.

Tertiary/Undergraduate, Postgraduate.

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