Library of American University of Madaba
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Essentials of health care marketing /
by Berkowitz, Eric N.
Published by : Jones and Bartlett Publishers, (Sudbury, MA :) Physical details: xvi, 416 p. : ill. ; 23 cm. ISBN: 0763783501 Subject(s): Medical care %Marketing. | Marketing of Health Services. Year: 2006
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 362.10688 B513 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 362.10688 B513 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 362.10688 B513 (Browse Shelf) | Available |
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
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