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The B2B executive playbook : how winning B2B companies achieve sustainable, predictable & profitable growth /

by Geehan, Sean.
Published by : Clerisy Press, (Cincinnati, OH :) Physical details: x, 245 p. ISBN: 157860446X Subject(s): Industrial marketing. | Executives. | Customer relations. Year: 2011
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Book Book AUM Main Library 658.804 G297 (Browse Shelf) Available

Setting the stage -- A different game -- Six benefits, four steps -- Engage -- Plan -- Collaborate -- Grow -- Implementing the playbook -- Avoiding the four pitfalls -- Conclusion: Light lifting, heavy impact.

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