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Item type | Location | Call Number | Status | Date Due |
---|---|---|---|---|
Book | AUM Main Library | 658.804 G297 (Browse Shelf) | Available |
658.802 W538How to write a marketing plan / | 658.804 B838Business-to-business marketing / | 658.804 B838Business-to-business marketing / | 658.804 G297The B2B executive playbook : | 658.81Sales Excellence | 658.81European Retail Research |
Setting the stage -- A different game -- Six benefits, four steps -- Engage -- Plan -- Collaborate -- Grow -- Implementing the playbook -- Avoiding the four pitfalls -- Conclusion: Light lifting, heavy impact.
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