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Typography and graphic design : from antiquity to the present /

by Jubert, Roxane.
, Graphisme, typographie, histoire. Authors: Dusinberre, Deke%Translator | Radzinowicz, David%Translator Published by : Flammarion, (Paris :) Physical details: 431 p. : ill. (some col.) ; 29 cm. ISBN: 2080305239 Subject(s): Graphic design (Typography) %History. | Printing %History. | Graphic arts %History. | Arts graphiques %Histoire. | Imprimerie %Histoire. Year: 2006
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Book Book AUM Main Library 760.09 J917 (Browse Shelf) Available 104

"Originally published in French as Graphisme, Typographie, Histoire. Flammarion, Paris, 2005"--Colophon.

Includes bibliographical references (p. 426-431) and index.

Part 1. From antiquity to modern times : archaic signs, figures, and writing ; The middle ages: graphic design as cottage industry ; Techniques and materials: paper, printing, and composition ; The Renaissance: fifteenth and sixteenth centuries ; The passage from the seventeenth to the eighteenth centuries ; The Neoclassical period -- Part 2. The long nineteenth century : Decisive changes ; A revival in the arts and graphics ; Affirmations of modernity -- Part 3. The first third of the twentieth century : The avant-garde floodtide -- World War I -- Continuation and reconstruction in the avant-garde -- Part 4. From the rise of totalitarianism to World War II : Totalitarianism: the avant-garde exile and survival ; World War II -- Part 5. Postwar economic boom : Characteristics and horizons ; Creativity and trends country by country ; Professionalism and expansion -- Part 6. The final decades of the twentieth century : Pre-digital graphic design: context and overview ; Experimentation in the 1970s ; The advent of digital design ; Widespread freedom.

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