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The graphic design idea book : inspiration from 50 masters /

by Heller, Steven,
Authors: Anderson, Gail,%1962-%author Published by : laurence king Pub., (London :) Physical details: 128 p. : ill. (some color) ; 22 cm. ISBN: 1780677561 Subject(s): Graphic arts. | Commercial art. Year: 2016
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Book Book AUM Main Library English Collections Hall 741.6 H477 (Browse Shelf) Available 20170201

Includes work by: Josef Albers, Armin Hofmann, David Drummond, Siegfried Odermatt, Michael Bierut, Jan Tschichold, Xanti Schawinsky, Georgii and Vladimir Stenberg, Herbert Matter, Anton Stankowski, Neville Brody, Jessica Hische, Louise Fili, El Lissitzky, Jonathan Barnbrook, Sawdust, Ladislav Sutnar, Paula Scher, Herb Lubalin, Shigeo Fukuda, Alan Fletcher, David Gray, Fons Hickmann, Rolf Müller, Lester Beall, Rex Bonomelli, Paul Rand, Stefan Sagmeister, Fortunato Depero, Saul Bass, Control Group, Karel Teige, Peter Bankov, Seymour Chwast, Marian Bantjes, Bertram Grosvenor Goodhue, Shepard Fairey, Copper Greene, Tibor Kalman, Art Chantry, AG Fronzoni, Gerd Arntz, Otl Aicher, Abram Games, Steff Geissbuhler, Paul Sahre, Massin, Michael Schwab, John Heartfield, and Christoph Niemann

Includes bibliographical references (pages 122-123) and index

Introduction: Make great design -- Experiment with design : Colour ; Black and white ; Spot colour ; Flat colour ; Overlapping colours ; White space ; Geometry ; Perspective ; Scale ; Conceptual design ; Improvisation -- Play with type and image : Signature letter ; Sculpting type ; Lettering as image ; Illegibility ; Numbers ; Punctuation marks ; Transformation ; Visual puns ; Illusion ; Trompe l'oeil ; Irony -- Explore media and techniques : Blur ; Distortion ; Layering ; Ageing ; Collage ; Paper art ; Monumentalism ; Motion design ; User-friendly design -- Borrow from design history : Abstraction ; Expressionism ; Retro ; Ornament ; Frames and borders ; Sampling ; Parody ; Vernacular ; Vintage ephemera -- Communicate a message : Simplicity ; Information graphics ; Symbols ; Targeting ; Persuasion ; Graphic commentary ; Narrative ; Mood ; Emotion ; Wit and humour

"This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques."--provided by

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