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Lovemarks : the future beyond brands /

by Roberts, Kevin
Published by : Power House Books, (New York : ) Physical details: 245 p. : ill. col. ISBN: 157687270X Subject(s): Branding (Marketing) | Trademarks | Brand name products %Forecasting. | Advertising %Brand name products. Year: 2005
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library 658.827 R648 (Browse Shelf) Available JBC/2011/9930
Book Book AUM Main Library 658.827 R648 (Browse Shelf) Available JBC/2011/9930

Includes bibliographical References and Index

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