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The iovemarks effect : winning in the consumer revolution /

by Roberts, Kevin
Published by : Power House Books, (Brooklyn, NY : ) Physical details: 272 p. : ill. col. ISBN: 157687267X Subject(s): Relationship marketing. | Trademarks | Advertising %Brand name products. | Customer relations %Management. Year: 2006
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library 658.8342 R648 (Browse Shelf) Available JBC/2011/9930
Book Book AUM Main Library 658.8342 R648 (Browse Shelf) Available JBC/2011/9930

Includes Index

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