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The orange code : how ING Direct succeeded by being a rebel with a cause /

by Kuhlmann, Arkadi,
Authors: Philp, Bruce,%1958-%author Published by : Wiley, (Hoboken, NJ :) Physical details: xvi, 252 p. : ill. ; 24 cm. ISBN: 0470287233 Subject(s): ING Direct. | Banks and banking %United States. | Internet banking %United States. Year: 2009
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 332.1202854678 I545 (Browse Shelf) Available JBC/2012/6137
Book Book AUM Main Library English Collections Hall 332.1202854678 I545 (Browse Shelf) Available JBC/2012/6137
Book Book AUM Main Library English Collections Hall 332.1202854678 I545 (Browse Shelf) Available JBC/2012/6152
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332.11 F996The future of central banking / 332.11068 C397Central bank management / 332.110973 W515In fed we trust : 332.1202854678 I545 The orange code : 332.1202854678 I545 The orange code : 332.1202854678 I545 The orange code :

Includes index.

The guy in the cape : leading from the front -- Pixie dust : powered by purpose -- The dirty dozen : we could be heroes -- Clicking : the conundrum of advertising -- You say you want a revolution? : the opposite of a bank -- Saving the savers : walking the talk -- It takes a village : building the orange brand nation -- The money on the table : winning the battle, losing the war -- Steering by the stars : beyond managing -- Herding cats : how to snatch defeat from the jaws of victory -- Peeling the orange : a guided tour of the orange code, and what it means to us.

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