//]]>
Normal View MARC View ISBD View

Advertising by design : generating and designing creative ideas across media /

by Landa, Robin.
Published by : Wiley, (Hoboken, N.J. :) Physical details: xv, 271 p. : ill. (chiefly col.) ; 28 cm. ISBN: 0470362685 Subject(s): Advertising. | Creative ability in business. Year: 2010
Tags from this library:
No tags from this library for this title.
Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 659.1 L232 (Browse Shelf) Available JBC/2012/6142
Book Book AUM Main Library English Collections Hall 659.1 L232 (Browse Shelf) Available JBC/2012/6142
Browsing AUM Main Library Shelves, Shelving Location: English Collections Hall Close Shelf Browser
Previous
Next
659.1 D911Marketing : 659.1 H122Advertising & promotion / 659.1 H122Advertising & promotion / 659.1 L232Advertising by design : 659.1 L232Advertising by design : 659.1 L253Advertising by design :

Includes bibliographical references (p. 259-261) and index.

What is advertising? The purpose of advertising. Who creates advertising? Ethics -- The project process. Six phases of the project process : the creative brief -- Creative thinking. Tools that stimulate creative thinking -- The brand idea. Understanding the brand or group. The big idea. The brand idea -- The big idea. Looking for an insight. Visual brief collage board. Concept-generation process. Thinking creatively : more points of departure for conceptualization. Let's end this discussion of idea generation with a question -- Copywriting. What comes first-the line or the visual? -- Approaches. Deconstructing Model frameworks. How to convey the advertising message. Approaches -- Typography and visualization. Designing with type. Visualization. Images. Basics of visualizing form. Integrating type & image -- Composition. What is composition? Three basic structures : type-driven, image-driven, and visual-verbal synergy. Basic design principles for single and multiple page applications for print and screen. Directing the viewer through a composition. Multiple pages & modularity. The grid. Visual basics for screen-based media motion -- Campaigns & storytelling. What is a campaign? What makes a campaign effective? Storytelling. Grabbing attention -- Designing for print. Print basics. Considerations for print -- Designing for motion, broadcast & broadband. And now a word from our sponsors... basics for screen-based media. Considerations for motion. Considerations for TV, videos, & web films. Videos. About motion and motion graphics -- Designing for websites. Websites. Website basics. Website development. Platforms/owned media -- Designing for mobile. Mobile basics. Considerations for mobile -- Designing for social media and unconventional marketing. Considerations for social media. Viral intent. Unconventional advertising. Considerations for unconventional advertising.

There are no comments for this item.

Log in to your account to post a comment.

Languages: 
English |
العربية