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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 658.4012 F989 (Browse Shelf) | Available | JBC/2011/12319 | |
Book | AUM Main Library English Collections Hall | 658.4012 F989 (Browse Shelf) | Available | JBC/2011/12319 |
658.4012 F735Business planning : | 658.4012 F735Business planning : | 658.4012 F735Business planning : | 658.4012 F989Corporate level strategy : | 658.4012 F989Corporate level strategy : | 658.4012 G191Essentials of strategic management : |
Includes bibliographical references (p. [209]-237) and index.
What is corporate-level strategy? -- Why do multibusiness firms exist? theoretical approaches to corporate-level strategy -- Defining the business -- Diversification strategies: creating corporate value -- The issue of relatedness -- Diversification and performance: limits to the scope of the firm -- The role of the parent: managing the multibusiness firm -- Organizing and structuring the multibusiness firm -- Vertical integration: coordinating the value chain -- The growth of the firm: internal development, mergers & acquisitions, and strategic alliances -- Restructuring strategies: reducing the scope of the firm -- Multipoint competition: managing market power -- International diversification: global integration and local responsiveness -- Corporate governance: controlling top managers and meeting corporate social responsibilities.
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