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Corporate level strategy : theory and applications /

by Furrer, Olivier.
Published by : Routledge, (Abingdon, Oxon :) Physical details: xiv, 250 p. ; 26 cm. ISBN: 0415553423 Subject(s): Diversification in industry %Management. | Strategic planning. | Industrial management Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.4012 F989 (Browse Shelf) Available JBC/2011/12319
Book Book AUM Main Library English Collections Hall 658.4012 F989 (Browse Shelf) Available JBC/2011/12319
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658.4012 F735Business planning : 658.4012 F735Business planning : 658.4012 F989Corporate level strategy : 658.4012 F989Corporate level strategy : 658.4012 G191Essentials of strategic management : 658.4012 G353Essentials of strategic management :

Includes bibliographical references (p. [209]-237) and index.

What is corporate-level strategy? -- Why do multibusiness firms exist? theoretical approaches to corporate-level strategy -- Defining the business -- Diversification strategies: creating corporate value -- The issue of relatedness -- Diversification and performance: limits to the scope of the firm -- The role of the parent: managing the multibusiness firm -- Organizing and structuring the multibusiness firm -- Vertical integration: coordinating the value chain -- The growth of the firm: internal development, mergers & acquisitions, and strategic alliances -- Restructuring strategies: reducing the scope of the firm -- Multipoint competition: managing market power -- International diversification: global integration and local responsiveness -- Corporate governance: controlling top managers and meeting corporate social responsibilities.

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