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International marketing strategy : analysis, development and implementation /

by Doole, Isobel.
Authors: Lowe, Robin,%1945-%author Published by : South-Western, Cengage Learning, (Andover :) Physical details: xxiv, 462 p. : col. ill. ; 28 cm. ISBN: 1844807630 Subject(s): Export marketing %Management. | Export marketing %Management %Case studies. | International marketing. Year: 2008
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.84 D691 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 658.84 D691 (Browse Shelf) Available JBC/2011/12360

Includes bibliographical references and index.

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