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Principles and practice of marketing /

by Jobber, David,
Published by : McGraw-Hill, (London :) Physical details: xxx, 946 p. : ill. (some col.) ; 25 cm. ISBN: 0077123301 Subject(s): Marketing | Marketing %Europe %Case studies. | Management Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 J627 (Browse Shelf) Available JBC/2011/11772
Book Book AUM Main Library English Collections Hall 658.8 J627 (Browse Shelf) Available JBC/2011/11772

Includes bibliographical references and index.

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