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Advertising : planning, implementation & control /

by Nylen, David W.
Published by : South-Western Pub., (Cincinnati, OH :) Physical details: viii, 603 p. : ill. ; 24 cm. ISBN: 0538195800 Subject(s): Advertising. Year: 1980
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Item type Location Call Number Status Date Due
Book Book AUM Main Library 659.111 N995 (Browse Shelf) Available

Includes bibliographical references and indexes.

Vicariate Gifts

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