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Harvard business essentials : , marketer's toolkit : the 10 strategies you need to succeed.

Boston, Mass. : Harvard Business School Press, 2006 . xviii, 230 p. : 24 cm.. 1591397626 (alk. paper) | 9781591397625

By Ross, Jeanne W.. Boston, MA : Harvard Business School Press, 2006 . xviii, 234 p. : 25 cm.. 9781591398394 | 1591398398