Library of American University of Madaba Search for 'se:McGraw-Hill/Irwin series in marketing'

Marketing strategy : , a decision-focused approach /

Boston, MA : McGraw-Hill Irwin, 2011 . xx, 352 p. : 26 cm.. 0072961902 (alk. paper) | 9780070171466

By Cateora, Philip R.. Boston, MA : McGraw-Hill/Irwin, 2005 . xxxiii, 697 p. : 29 cm. +. 9780072941647 | 0072833718 (alk. paper)

By Johnston, Mark W.. Boston, MA : McGraw-Hill/Irwin, 2006 . xvii, 491 p. : 26 cm.. 9780071116053 | 0071116052